By November 27, 2016

BOOK REVIEW: ‘How To Thrive In Troubled Times: Conquer Change And Win’ ……..

Learn what 90% of Americans have no clue about. Be the last person standing in the room by knowing how change affects our emotions and feelings. Conquer Change and Win will show you how to control your reaction to those emotions and feelings that all change always causes. The result will be a happier and more fulfilled life. This information will give you a leg up on making more money and having less stress in your life.

Every one of us is constantly affected by change. Change never stops, and no matter if it’s positive change or not, our first reaction is usually fear. The truly successful people of the world have a good understanding of change and how to make it work to their advantage. In his latest book, Conquer Change and Win, best-selling author Ralph Masengill gives readers an easy-to-read, fun book about the serious subject of change.

In forty-plus years as a consultant, coach, advisor and public relations strategist, Masengill has observed that successful people share two characteristics. First, they are willing to take a calculated risk and endorse positive change on a regular basis. Secondly, they have learned how change affects their emotions and how to overcome the fear of change.

“I believe the happiest and most successful people do not necessarily have the best of everything; they just make the best of everything they have,” Masengill says. He urges readers to choose change. “It is the path to true happiness and business success. Understanding how change works can alter your life for the better and give you a solid advantage.”

An advisor, coach, marketing expert, business consultant and public relations strategist, Masengill understands how companies work from within. He has the wisdom of one who has made the journey of sustained success himself, leavened by an ethics-based philosophy of helping others and the community around him. Masengill’s life story is one of personal challenge, tragedy, and triumph. His professional career has been defined by great success in both the private and public sectors. His agency, Masengill Marketing Associates, has won over 850 national and regional advertising and marketing awards.

One of the original change agents in the United States, Masengill and his team have been observing change and showing business leaders that embracing and understanding positive change is the sure route to effective quality improvement and substantial profit enhancement for decades. This extensive experience formed the basis for Conquer Change and Win, his second book.

A graduate of the University of Tennessee, Masengill’s postgraduate work includes the Dr. W. Edwards Deming course on quality and quality management. He and his wife Dianne live near the Great Smoky Mountains in East Tennessee. They have four grown children, two dogs and a cat. Masengill enjoys woodworking, oil painting, sailing and helping with his favorite charities in his spare time.

For more information, please visit http://conquerchangeandwin.com

Conquer Change and Win
By Ralph Masengill
Available at fine bookstores everywhere, at the author’s website, Amazon.com and Kindle.
ISBN: 978-1515191872

 

 

 

Reviews:

The Editors of CreateSpace, an Amazon.com company: “…As author Ralph Masengill Jr. observes, death and taxes aren’t the only things certain in life. Change is a given too. Understanding and managing change can help you succeed both at work and in your personal life. People who know how to deal with change are happier and less stressed out, and they make better decisions….In entertaining, jargon-free language…[Conquer Change And Win] demonstrates how to transform the way you think about change, become a better decision maker, and seize every chance for success.”

Richard H. Roberts, Tennessee Commissioner of Revenue, member of the Governor’s Cabinet: “…a valuable roadmap to the one thing in life that we are certain to experience….Change! The points in your book confirm my own experience; I wish I had been as organized in my thinking and understanding. The quotes and anecdotes were especially interesting, and kept the text moving….”

Chet LaFountaine, Retired, BASF Corporation: “…Ralph Masengill has truly captured the collective wisdom about ‘change’….Thinking back over my 35 years of industrial management experience, I quickly realize how this book would have been a tremendous help to me, personally, and to the process of our change efforts. At whatever stage of life you are in, take time to read, enjoy and learn from this book.”

Raymond Clark, AIA, INCARB, KCP Architects, LLC.: “Human history, if nothing else, is a study in Change….yet we resist it, we fear it, we try to control it, we ignore it, and many times we try to pretend it doesn’t exist. This book, by Ralph Masengill Jr., takes us through all the fears and resistance and shows us how we can ride the waves of Change to the promised land of acceptance, success, peace and happiness.”

Brian Broyles, Director of Development, The University of Tennessee, The Haslam School of Business: “….Ralph is able to mix expertise, fact and even a little humor (some at his own expense) not only to teach, but to also tell a story to the reader. Time and time again I found myself having these ‘aha’ moments of clarity because Ralph was able to mold his principles into simple, constructive lessons. Each chapter builds on the previous ones, which makes for a simple, straightforward approach to implementing change – personally and professionally….[a] delightful read that I would recommend to anyone who is interested in improving their own life and/or their company’s well-being.”

Jeffrey C. Taylor, Lawyer and founder of Taylor Law Firm: “…Conquer Change and Win provides user friendly examples and models that inspire and equip the reader to be a Change Agent to enhance the lives of their families, employees and themselves. Masengill’s approach to Conquering Change is articulate, well informed and when properly applied could yield enormous victory.”

Lynn Elkins, Retired educator, higher education administrator and former director of Tennessee College of Applied Technology: “….The truth is evident on every page. Anyone who wants to succeed with an organization or managing people would profit by putting into practice Mr. Masengill’s proven experiences and making them one’s own.….The message in this book provides the correct guidance to tremendous achievement at all levels of any organization.”

Earnest Walker, Ed.D, Director of Educational Leadership and Assistant Professor of Education, Carson Newman University: “….Even though change happens with every tick of the clock the vast majority of people still have difficulty understanding why it happens. Conquer Change and Win by Ralph Masengill presents helpful approaches to learning more about change, and provides interesting ways to successfully manage the change process.”

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